Trend Reporter Issue June 2009

Managing the Media Age
By Michael Murphy, CEO Trimedia

Are you totally confident that you can represent your organisation in the glare of the media spotlight? Could you completely hold your own in a live TV or radio interview? How can you maintain control over your messages when you are being recorded live? With 24-hour a day rolling news and the rapid growth of broadcast and online media, in addition to the traditional printed newspapers, it has never been more important for an organisation’s employees and management to be prepared.

What the Media really wants:
in their own words

Trimedia Director Justin McKeown asks high profile international media professionals what they are really looking for from their interviewees. The results might make you think a little differently about your next interview.

Berlusconi’s five laws of
Media Mastery

Silvio Berlusconi is the perfect example of both what to do and what not to do when it comes to handling the media. Chiara Bassani, CEO of Trimedia Italy, explains.

Six tips for taking control of media interviews

Joana L. Krotz, co-author of the Microsoft Small Business Kit, shares her top tips for getting across key messages.

Barbara Grüll-Cação, Marketing Programme Manager for Think London

Do your homework

Barbara Grüll-Cação, Marketing Programme Manager for London’s official foreign investment agency Think London, talks to us about the importance of preparing for media encounters.

Blog Highlights

Trimedia’s Trend Reporters blog on online communications, handling the media, twittering and much more.

Trimedia in the News

Communicating the Cleantech Message roundtable

Coca Cola Austria appoints Trimedia

Trimedia receives Best European Consultancy to Work For Award

Trimedia, Number 1 Consumer Agency in the UK


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